I think it's helpful to note (I'm coming from a traditional MBA/strategic and consumer research background who joined the online world later in life) that the people who are writing about growing influence online often have only done that.
That is their product. They are the product.
They don't actually realize that there is a whole "geeky" process to consumer targeting that has nothing to do with who you are.
So little is talked about retention because few founders realise that there’s more than just audience building that could make them more money without necessarily overextending themselves.
I’m willing to bet, soon CLV is going to be even more important to focus on.
The experience of those in our paid programs who have paid, and therefore, are more likely to pay, and keep investing in themselves is such a low hanging fruit.
I agree. With AI making it easier to START new businesses we will see days when CLV will be super important because it will get even trickier to GROW and SCALE businesses.
Great points made.
I think it's helpful to note (I'm coming from a traditional MBA/strategic and consumer research background who joined the online world later in life) that the people who are writing about growing influence online often have only done that.
That is their product. They are the product.
They don't actually realize that there is a whole "geeky" process to consumer targeting that has nothing to do with who you are.
Great point. Would love to read more on consumer targeting from you. Give your background, I bet most of us will find it quite valuable.
It's my favorite part of this. I Iove positioning and consumer insight work. It's the reason I went into marketing in the first place.
This was such a refreshing read, man!
So little is talked about retention because few founders realise that there’s more than just audience building that could make them more money without necessarily overextending themselves.
I’m willing to bet, soon CLV is going to be even more important to focus on.
The experience of those in our paid programs who have paid, and therefore, are more likely to pay, and keep investing in themselves is such a low hanging fruit.
I agree. With AI making it easier to START new businesses we will see days when CLV will be super important because it will get even trickier to GROW and SCALE businesses.
Incredible value.